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The AlphaCord Privacy Policy

At AlphaCord, your trust and privacy are a top priority. When you preserve your newborn’s stem cells with us, we want you to be confident that we are good stewards of your personal information (defined below). AlphaCord always strive to manage your personal information with integrity and respect and is committed to handling your personal information in a responsible manner and securing it with administrative, technical, organization and physical safeguards. We believe in being honest, direct and transparent when it comes to your data.

To provide and improve the websites and services (collectively the “Services”), we collect, process, and store “Personal Information,” which is information that can identify you directly or indirectly, as further described below, such as your name, email or address, or information that could reasonably be linked back to you. This Privacy Policy describes our practices for collecting, storing and processing your Personal Information and the controls we provide you to manage it within our Services.

Please read the following Privacy Policy carefully to understand how information you provide to us, whether online or offline, will be treated. AlphaCord may amend this Privacy Policy from time to time. We post the effective date of the Privacy Policy on our website. If we make material changes to this policy, we will post the revised policy and effective date on this website. Please check back here periodically or contact us at the address listed at the bottom of this Privacy Policy.

What Personal Information Does AlphaCord Collect From You?

When you visit the AlphaCord website or talk to one of our AlphaCord Customer Service Agents you can choose to not reveal any Personal Information. But if you choose to provide your Personal Information to us, you explicitly agree to our collection and use of such information, as described in this Privacy Policy.
When you enroll with our Services and purchase a stem cell collection kit, AlphaCord will asks for certain personal information, including, but not limited to:

Information Category Description
Account information
  • Your name (required).
  • An email address (required).
  • A password that you create (required).
  • A phone number – You may provide a phone number so we can (i) notify you of test result status, (ii) notify you of other updates you agree to, or (iii) assist you when you contact AlphaCord Customer Service (phone number is required for collection kit deliveries.
  • A mailing address (required for collection kit deliveries)
  • Billing information.
Credit Card/Payment Information Payment information, such as your credit card number, and your billing and shipping address(es), when you make a purchase of a stem cell collection kit.
Health-related information When you enroll in stem cell banking, AlphaCord will ask for certain health-related information including:

  • the expected due date,
  • your health care plan,
  • delivery hospital, and
  • doctor or midwife
Contests and Promotions We collect personal information when you voluntarily participate in contests and special promotions we run or sponsor, the details of which are provided upon entry.
Refer a friend or family member We collect the information you provide about that person, such as name, mailing address, email address, and phone number.
Note About Health-Related Information AlphaCord is not a covered entity under the Health Insurance Portability and Accountability Act (“HIPAA”), and as a result no data provided by you is subject to or protected by HIPAA.

AlphaCord also collects information that does not personally identify you. This may include:

Information Category Description
Computer and Mobile Device Information AlphaCord may collect information about how you access our Services, including the website you visited before and after AlphaCord’s site. We also may collect the IP address where your computer, mobile device, or the proxy server that you use accesses the internet, in addition to other technical information, such as:

  • Your computer operating system;
  • Your web browser;
  • Your mobile device identifier provided by your mobile device operating system and your mobile operating system; and,
  • The name of your internet service provider or mobile carrier.

This information may be aggregated to measure certain traffic patterns on our websites, such as the number of visits, average time spent on the website, pages viewed, and so on.
AlphaCord may collect geolocation information from your device with your permission.

Information from Cookies and Similar Technologies AlphaCord uses cookies and similar technologies as well as technical integrations with marketing and advertising partners as described in the below section.

What Cookies Does AlphaCord use?

Cookies are small text files, stored in your browser or on your hard drive, that allow us to differentiate between you and all our other visitors. Most sites you visit use cookies to improve your online experience—and we are no different. They help site providers with things like remembering a user’s login details, storing site preferences and understanding how a user interacts with a site. We use cookies in accordance with this Privacy Policy to:

  • ensure that our services function properly;
  • detect and prevent fraud;
  • understand how visitors use and engage with our site;
  • set your preferences;
  • deliver relevant advertising; and
  • analyze and improve services.

There are two main types of cookies that can be set:

  • first-party cookies: these cookies are placed by AlphaCord directly when you use
    our services. First party cookies may include cookies from service providers.
  • Third-party cookies: these cookies do not belong to AlphaCord. They are owned by
    other companies, like Google or YouTube, and are used for site analytics and
    advertising purposes. See further details below on how to manage these cookies.
    Third-party cookies will be providing a service to AlphaCord or a function to us but
    AlphaCord cannot control how those third-party cookies are used.
Categories of use (cookies and tracking technologies) Description
Necessary These cookies are essential for the operation of our Services. These Cookies do things like ensure that your password works and you stay logged in when you move between pages on the website and help the website to remember details like what is in your shopping cart or how far you are through an order. Necessary cookies cannot be removed or turned off. We use those Cookies in a number of different ways, including:

  • Authentication – To remember your login state so you don’t have to log in as you navigate through our website.
  • Fraud prevention and detection – cookies and similar technologies that we deploy through our website help us learn things about computers and web browsers used to access the Services. This information helps us monitor for and detect potentially harmful or illegal use of our services.
  • Security – to protect your data from unauthorized access.
Analytics Analytics cookies help us understand how users interact with our Services. We use those cookies to analyze and improve our services. Cookies help us understand how people reach our website and they give us insights into improvements or enhancements we need to make to our services. We use them to improve how our site works, understand what interests our users, and measure content effectiveness.
Advertising Advertising cookies are used to better understand your interests and show you ads from AlphaCord and our third-party advertising partners that are more relevant to you. Advertising cookies may be used to share data with advertisers (also referred to as online behavioral advertising) so that the ads you see are more relevant to you, including from our partners, and allow you to share certain pages with social networks.
These cookies limit the number of times you see an advertisement. We work with third parties who do this for us and we may, in limited circumstances, also place ads around our related brands’ sites.
Preference These cookies allow our site to operate at its best and remember your preferences when you have an account with us (such as your username, language or the region you are in). They also help us to understand how our site is used so that we can measure and improve its performance.
Pixels A pixel (a.k.a, web beacons, action tags) is a tiny image that may be found within web pages and emails, requiring a call (which provides device and visit information) to our servers in order for the pixel to be rendered in those web pages and emails. We use pixels to learn more about your interactions with email content or web content, such as whether you opened an email or interacted with ads. Pixels can also allow us and third parties to place cookies on your browser.
Local Storage Local storage enables a website or application to store information locally on your device(s). Local storage may be used to improve the AlphaCord experience, for example, by enabling features, remembering your preferences and speeding up site functionality.

You can delete cookies or set your browser to block cookies. Please check your browser for instructions on how to do this or follow the instructions below to understand your options. If you choose to disable cookies, some features of our site and services may not operate as intended. Generally, you can find out more about cookies and get advice discovering what cookies have been set and how you can manage and delete them at http://www.allaboutCookies.org.

AlphaCord notes that although we do our best to honor your privacy preferences, and have implemented industry standard safeguards as described above, we do not respond to “do-not-track” signals from your browser at this time due to the lack of an established industry standard.

How does CellSave use your personal information?

Information category Use description
Personal Information (Generally) We use your Personal Information to provide, personalize, improve, update, and expand our Services. This includes:

  • Authenticating your access to the Services and improving AlphaCord information security;
  • Processing your payments for subscriptions, AlphaCord stem cell services and collection kits, and other products and features;
  • Building new and improving existing services;
  • Issuing surveys and questionnaires for use in the services, as well as facilitating product development;
  • Conducting scientific, statistical, and historical research;
  • Detecting and protecting against error, fraud, or other criminal or malicious activity; and,
  • Enforcing our Client Service Agreement.
Communications We use your Personal Information to communicate with you about the Services, such as when we:

  • Respond to your inquiries to Customer Service;
  • Inform you of changes to Services, new Services or account;
  • Ask you to participate in AlphaCord media productions, advertisements, consumer insights, or testimonials; and,
  • Provide you with information or request action in response to technical, security, and other operational issues.
  • Internal auditing, data analysis, and research to improve AlphaCord’s products, Services, and customer communications.
  • When you sign up for AlphaCord’s gift registry, we may use and/or display your full name, state, and expected due date to personalize your information on our gift registry site and/or in an email that we may send on your behalf, announcing your gift registry with AlphaCord.

What information do we share and with whom your information may be shared?

AlphaCord does not share your individual Personal Information with third-parties except as described in this Privacy Policy or with your additional consent.

Those with whom your Information may be shared Description
Service provider We work with other companies when providing and marketing the Services. As a result, these companies will have access to or otherwise process your data, including some of your Personal Information, in their systems. These companies are subject to contractual obligations governing privacy, data security, and confidentiality consistent with applicable laws.
Healthcare providers If you provide your healthcare provider’s information to us, AlphaCord may disclose personally identifiable information you provided us with to that provider.
Advertisement and marketing use AlphaCord will not share your Personal Information with third-parties for their direct marketing purpose.
Others
  • If you request or authorize it, AlphaCord may disclose personally identifiable information.
  • Under law, legal process, litigation, and/or requests from public and governmental authorities, it may be necessary for AlphaCord to disclose your Personal Information. We may also disclose information about you if we determine that disclosure is necessary or appropriate for purposes of national security, law enforcement, or other issues of public importance.
  • We may also disclose information about you if we determine that disclosure is reasonably necessary to enforce our terms and conditions or protect our operations, rights or safety, or the rights or safety of others.
  • In the event of a reorganization, merger, or sale, we may transfer any and all Personal Information we collect to the relevant third-party.

What precautions does AlphaCord take to maintain and secure personal information?

AlphaCord maintains a comprehensive information security program designed to protect our customers’ Personal Information using administrative, physical, and technical safeguards.

The specific security measures used are based on the sensitivity of the Personal Information collected. We have measures in place to protect against inappropriate access, loss, misuse, or alteration of Personal Information under our control.

AlphaCord regularly reviews our security and privacy practices and enhances them as necessary to help ensure the integrity of our systems and your Personal Information.

We use secure server software to encrypt Personal Information, and we only partner with security companies that meet and commit to our security standards. While we cannot guarantee that loss, misuse, or alteration of data will not occur, we use appropriate technical and organizational measures to prevent this.

It is also important for you to guard against unauthorized access to your Personal Information by maintaining strong passwords and protecting against the unauthorized use of your own computer or device.

How AlphaCord can edit, update, correct, and/or delete information about you?

We want to make sure to keep the contact information that you provide to our site or through our services accurate and up to date. If you would like to update or correct your email address, mailing address, or other personal information with us, you may call: 1.866.308.2410, send an email to: clientservices@alphacord.com or simply edit your information by logging into your account page of our website.

If you prefer not to receive information from us, you also have the right to request that we delete your contact information if you choose not to enroll to our services and no longer wish to be contacted. To make changes to your personal or contact information, or to request that we delete the information that you have provided to us through the website or our services, please send an email to the following address: clientservices@alphacord.com

If you no longer wish to receive any newsletter to which you previously subscribed through this website or any other communication from AlphaCord, please follow the “opt out” link in the relevant communication or send us an email to the email address above.

You may also contact us by mail at: AlphaCord, 8952 E Desert Cove Ave Suite D105, Scottsdale, AZ, Attn: Customer Service Department.

Effective Date: November 22, 2022